December 9, 2025 - Projects
We’re advising on the digital strategy and helping with the advertising campaigns for his new song, which will be released on Friday, December 12th.
“Como el aire” is a powerful, upbeat reggae track that, according to Javi Cantero himself, was inspired by the free and carefree spirit of guitarist Víctor Iniesta (original founder of “El Bicho”). Iniesta also participated in the recording of the song and accompanies him live on his recent tours, giving it an undeniable touch of quality.
The production was handled by Javi Cantero himself along with his brother Raúl, supported by a top-notch team of musicians, and they themselves have described the music video as a “high-flying” production.
For los amigos digitales, “Como el aire” is more than just a release; it’s an opportunity to connect Javi Cantero with a community that breathes with him.
Therefore, we have proposed a comprehensive digital strategy designed to capitalize on every key moment:
Starting the conversation: Generating anticipation through the Pre-Save and the music video premiere to build excitement.
Double premiere and Sold-Out concert: Managing the big launch weekend, which includes the song premiere on Friday, December 12th, and the music video premiere on Saturday the 13th, coinciding with a sold-out concert in Madrid (at the Entrevías La Tacita Social Center)
Long-Term sustainability: The plan aims to maintain momentum beyond the end of the year, ensuring that the buzz surrounding the launch remains active throughout the holidays and beyond.
And to amplify the message, we are activating targeted digital advertising campaigns on key platforms such as Meta (Facebook/Instagram) and Google. These campaigns are being used both in the pre-release phase (PreSave and announcement of the music video premiere) and in the launch phase of the single and music video, ensuring that Javi Cantero’s message reaches the right audience at the right time.
We hope this collaboration takes the message of “Como el aire” far and wide.
Don’t miss it! Javi Cantero’s new single will be available on all platforms on Friday, December 12th. Click here or on the cover below to PreSave it and be the first to enjoy it!
