November 28, 2024 - Projects
We help the Murcian band to promote their new songs, as well as their upcoming concert on December 21st.
The band wanted to give more exposure to their new songs, as well as to their gig at Murcia, and at los amigos digitales we have had the opportunity to define the content strategy and the associated advertising campaigns to achieve these objectives.
Thus, we created playlists on Spotify and YouTube with the six songs that they have been releasing till now from their debut album “Una estrella en mi jardín”, and a Linktree with these two playlists, as well as the link from which to buy tickets for the concert.
In addition, we created the “cover videos” of the last two songs, and uploaded them to their YouTube channel, linking them to each other, as well as to the playlist on YouTube with the six songs. In the descriptions of the “cover videos” we also included information about the concert.
And we highlight the playlist on Spotify with the Artist’s Pick, referring again to the concert.
All of this is being supported by a campaign on Meta with an audiovisual piece that we created explaining all of this (which you can see clicking here, or below, in the Short that we also uploaded to YouTube) and a campaign on YouTube targeted to the two “cover videos”.
It is a pleasure to be able to help El Sótano del Doctor’s music reach more people, make the concert a success, and get the new songs to be sung there.
If by any chance you can drop by the gig on December 21st, get your tickets. And no matter what, give El Sótano del Doctor a listen!
