November 6, 2025 - Projects
At los amigos digitales we are thrilled to collaborate once again on an initiative that combines art, awareness, and solidarity: the Comedy and Magic Festival organized by the Valladolid City Council and Desafío Solidario, which connects the community with the Valladolid Mission.
This festival, which aims to bring the challenges of urban climate transition and sustainability closer to the public in an engaging and entertaining way, will be held from November 24th to 30th at the city’s Civic Centers and the Calderón Theater, featuring big names in comedy and magic, such as Iñaqui Urrutia, J.J. Vaquero, Coria Castillo, and Dani Rovira.
Last year we helped with the digital advertising campaigns, and this year we are also managing their social media.
Regarding the latter, we focus on energizing the Instagram profile and Facebook page with engaging and relevant content that informs about the program and the event’s charitable and educational spirit.
With respect to digital advertising campaigns for Meta, we have designed a Facebook and Instagram campaign strategy with clear and distinct objectives:
Free Performances: Promotion of performances at Community Centers to maximize citizen attendance and raise awareness.
Ticket Sales: Announcement of the main galas on Saturday and Sunday at the Teatro Calderón, for which tickets are on sale, with 30% of the proceeds from Saturday’s gala going to the AECC Valladolid (Spanish Association Against Cancer)
Content Support: We promote key videos to ensure the festival’s message (humor, magic, and sustainability) reaches the widest possible audience.
Unique Audience and Collaboration Strategy: To ensure maximum reach and avoid campaign overlap, we are implementing a meticulous and diversified audience strategy.
Furthermore, we have achieved a key differentiator: We are operating with Advertiser access to the accounts of some of the participating artists. This allows us to target advertising directly to their followers and related audiences in Valladolid and the surrounding area.
With this combination of social media management and highly segmented digital campaigns, at los amigos digitales we hope that the Valladolid Mission Desafío Solidario (translated “Solidarity Challenge”) 2025 will not only be an artistic success but also a powerful platform for the city’s important sustainability challenges.
In the photo, this year’s edition presentation with, among others, the Environment Councilor, Alejandro García Pellitero, and the comedian J.J. Vaquero. Read the Valladolid City Council’s news article, where this image was published, by clicking here or on the photo itself.