We design Dry Martina’s Madrid concert digital campaign

September 21, 2021 - Projects

Dry Martina

Laura Insausti, known artistically as Dry Martina, got in touch with us a few days ago looking for aid with the promotion of her next concert in Madrid on September 25th.

So los amigos digitales got down to work, devising a digital action to provide the maximum possible reach to this date, refined together with the artist, until we reached the final result, that we present here.

So, the first thing we did was to make sure that the concert was visible on her Spotify profile, where she has more than 6,000 monthly listeners.

In addition, we are promoting the date with a collaborative playlist, in which her followers can add the songs that shouldn’t miss in the concert.

On the other hand, we launched a promotion (#YoVoy) through which those attending the concert can win a merchandising pack.

The objective of this promotion is to achieve the maximum possible reach of the concert in networks, with the support of the participants.

The playlist and the action are communicated jointly in the campaign creative asset (which you can see below), as well as in the newsletter that we sent to Dry Martina subscribers in Madrid and surroundings. The playlist also refers to the promotion, so that all the elements are connected to each other, and around the date of the concert, and the tickets on sale.

All this has been amplified also with an advertising campaign on Facebook and Instagram… but, as we defend at los amigos digitales, with a good strategy and plan behind, in order to achieve the best possible results.