2. Digital Strategy

Along with you, we design the best strategy to achieve the objectives you have set (i.e. single streams, concert tickets sale, video views, followers increase, etc.)

If you let us be your “amigos digitales” (working with us in a cohesive way), we will take care of managing all the necessary digital services, providing you with a single point of communication and ensuring an integrated approach.


It is important to start your digital strategy off correctly. One of the first services offered is a full Digital Analysis to ensure your strategy will achieve your goals. No need to waste time on what does not work. Depending on the outcome, the actions you should take will be different: it may make sense to launch an action on Spotify in which

your followers add your new songs to their playlists and participate in a promotion; or maybe you invite them to upload videos of their attendance at your concerts to generate a special end of tour video; or through sharing your posts they get invitations to your new album launch concert. No matter what stage you are in, we can help get you to the next one.


We have designed many successful campaigns for top local artists, in addition to localizing international artists’ campaigns and proposing local campaigns to keep them in touch with their fans. Not surprisingly, Álvaro Rebollo Ena, responsible of los amigos digitales, has led the digital marketing, streaming and CRM departments for more than 15 years at BMG and Sony Music

and understands how to prepare a proper Digital Strategy to help you achieve your goals. Let los amigos digitales put all of their experience at your service so that you can achieve the best results. Let us advise you how to best invest your time and money in the tools that will allow you to achieve your dreams.