Launch advertising campaigns with digital targeting in the TV with us!

The way we advertise on television continues to evolve with the incorporation of new digital capabilities.

Thanks to the alliance between los amigos digitales and +CercaTV Atresmedia, it’s now possible to activate campaigns that combine the reach of television with targeting tools specific to the digital environment.

This model is based on HbbTV technology, present in internet-connected televisions that receive DTT signals, and which are already available in more than 80% of homes.

Through this environment, advertisers can integrate their ads on screen while the viewer continues watching the content, generating a visible, contextual, and non-intrusive presence (you have an example below)

One of the main advances is the targeting capability, which allows planning campaigns with criteria such as:

Geographic location, with high levels of precision.

Sociodemographic variables.

Affinities in television viewing habits.

This type of solution is developed within the Atresmedia ecosystem, a group that has maintained a leading position in the Spanish audiovisual market in recent years.

In addition to its reach, the environment provides a high-quality context, where advertisers are associated with established, high-profile content.

From an investment perspective, the model adapts to different needs, with costs similar to those of digital advertising and activation options accessible to various advertiser profiles.

This advancement consolidates a new landscape in which television is progressively integrating digital capabilities, opening up new possibilities for advertising planning.

What are you waiting for to explore these solutions? Contact us and get ahead of the competition!